Mass Communication Theory

TEORI

KOMUNIKASI MASSA

 K U A N T I T A T I F

 

NO TEORI TOKOH
1
AGENDA SETTING
BERNARD COHEN, MAXWELL MCCOMBS, DONALD SHAW
2
AUTHORITARIAN
JUAN LINZ
3
CONSISTENCY THEORIES
LEON FESTINGER
4
CULTIVATION
GEORGE GERBNER
5
CULTURAL IMPERIALISM
HERB SCHILLER
6
DEMOCRATIC PARTICIPANT MEDIA
MC QUAIL
7
DIFFUSION OF INNOVATIONS
BRYCE RYAN , NEIL GROSS
8
ENTERTAINMENT
HAROLD MENDELSOHN
9
EXPECTANCY VALUE
EDWARD CHASE TOLM
10
HEGEMONY
GRAMSCI
11
HYPODERMIC NEEDLE
PAYNE FUND
12
INFORMATION FLOW
LAZARSFELD , HOVLAND
13
JOHN KLAPPER’S PHENOMENISTIC
JOHN KLAPPER
14
KNOWLEDGE GAP
PHILLIP TICHENOR, GEORGE DONOHUE, CLARICE OLIEN
15
LIBERTARIAN
JOHN LOCKE, DAVID HUME, ADAM SMITH, IMMANUEL KANT
16
LIMITED EFFECT
CARL I. HOVLAND
17
MASS SOCIETY
C WRIGHT MILLS
18
MEDIA INTRUSION
BARAN & DAVIS
19
MEDIA RICHNESS
RICHARD DAFT , ROBERT LENGEL
20
MEDIA SYSTEMS DEPENDENCY
SANDRA BALL , ROKEACH , MELVIN DEFLEUR
21
MEDIUM
MARSHALL MCLUHAN , HAROLD INNIS
22
MODERN PROPAGANDA
RICHARD LAITINEN & RICHARD RAKOS
23
SETTING THE MEDIA AGENDA
GALTUNG & RUG
24
SOCIAL MARKETING
PHILIP KOTLER & GERALD ZALTMAN
25
SOCIAL RESPONSIBILITY
SIEBERT, PETERSON, SCHRAMM
26
SPIRAL OF SILENCE
ELISABETH NOELLE-NEUMANN
27
TELEVISION VIOLENCE
ALETHA HUSTON
28
THEORIES OF MEDIA CONTENT
BERELSON
29
TWO STEP FLOW
PAUL F. LAZARFELD
30
USES AND GRATIFICATION
ELIHU KATZ, JAY G. BLUMLER, MICHAEL GUREVITCH

 

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