Mass Communication Theory

TEORI KOMUNIKASI MASSA

 K U A N T I T A T I F

DASAR KOMUNIKASI MASSA

 

 

NO TEORI TOKOH
1
ACTIVE AUDIENCE
STUART HALL
2
AFFECT DEPENDENT THEORY OF STIMULUS ARRAGEMENT
DOLF ZILMAN, JENNING BRYANT
3
AGENDA SETTING
MAXWELL MC COMB, DONALD SHAW
4

CONSISTENCY

LEON FESTINGER
5

CULTIVATION

GEORGE GERBNER
6

CULTURAL IMPERIALISM

DENIS MC QUAIL
7

DIFFUSION OF INNOVATIONS

BRYCE RYAN, NEIL GROSS
8

ENTERTAINMENT

HAROLD MENDELSHON
9

HYPODERMIC NEEDLE

PAYNE FUND
10

INFORMATION FLOW

LAZARSFELD , HOVLAND
11

JOHN KLAPPER

JOHN KLAPPER
12

KNOWLEDGE GAP

PHILLIP TICHENOR, GEORGE DONOHUE, CLARICE OLIEN
13

LIMITED EFFECT

CARL I. HOVLAND
14

MEDIA EQUATION

BRYON REEVES , CLIFFORD NASS
15

MEDIA ETHICS

CLIFFORD CHRISTIANS
16

MEDIA INTRUSION

BARAN & DAVIS
17

MEDIA SYSTEMS DEPENDENCY

SANDRA BALL , ROKEACH , MELVIN DEFLEUR
18

MEDIUM

MARSHALL MCLUHAN , HAROLD INNIS
19

MODERN PROPAGANDA

RICHARD LAITINEN & RICHARD RAKOS
20

SOCIAL COGNITIVE

ALBERT BANDURA
21

SOCIAL LEARNING

ALBERT BANDURA
22

SOCIAL RESPONSIBILITY

SIEBERT, PETERSON, SCHRAMM
23

SPIRAL MODELS OF MEDIA EFFECT

BERNARD BERELESON, PAUL LAZARSFLED
24

SPIRAL OF SILENCE

ELISABETH NOELLE-NEUMANN
25

TECHNOLOGICAL DETERMINISM

MARSHALL MC LUHAN
26

TELEVISION VIOLENCE

ALETHA HUSTON
27

THEORIES OF MEDIA CONTENT

BERELSON
28

TWO STEP FLOW

PAUL F. LAZARFELD
29

USES AND GRATIFICATION

ELIHU KATZ, JAY G. BLUMLER, MICHAEL GUREVITCH