TEORI KOMUNIKASI MASSA
K U A N T I T A T I F
DASAR KOMUNIKASI MASSA
NO | TEORI | TOKOH |
1 |
ACTIVE AUDIENCE |
STUART HALL |
2 |
AFFECT DEPENDENT THEORY OF STIMULUS ARRAGEMENT |
DOLF ZILMAN, JENNING BRYANT |
3 |
AGENDA SETTING |
MAXWELL MC COMB, DONALD SHAW |
4 |
CONSISTENCY |
LEON FESTINGER |
5 |
CULTIVATION |
GEORGE GERBNER |
6 |
CULTURAL IMPERIALISM |
DENIS MC QUAIL |
7 |
DIFFUSION OF INNOVATIONS |
BRYCE RYAN, NEIL GROSS |
8 |
ENTERTAINMENT |
HAROLD MENDELSHON |
9 |
HYPODERMIC NEEDLE |
PAYNE FUND |
10 |
INFORMATION FLOW |
LAZARSFELD , HOVLAND |
11 |
JOHN KLAPPER |
JOHN KLAPPER |
12 |
KNOWLEDGE GAP |
PHILLIP TICHENOR, GEORGE DONOHUE, CLARICE OLIEN |
13 |
LIMITED EFFECT |
CARL I. HOVLAND |
14 |
MEDIA EQUATION |
BRYON REEVES , CLIFFORD NASS |
15 |
MEDIA ETHICS |
CLIFFORD CHRISTIANS |
16 |
MEDIA INTRUSION |
BARAN & DAVIS |
17 |
MEDIA SYSTEMS DEPENDENCY |
SANDRA BALL , ROKEACH , MELVIN DEFLEUR |
18 |
MEDIUM |
MARSHALL MCLUHAN , HAROLD INNIS |
19 |
MODERN PROPAGANDA |
RICHARD LAITINEN & RICHARD RAKOS |
20 |
SOCIAL COGNITIVE |
ALBERT BANDURA |
21 |
SOCIAL LEARNING |
ALBERT BANDURA |
22 |
SOCIAL RESPONSIBILITY |
SIEBERT, PETERSON, SCHRAMM |
23 |
SPIRAL MODELS OF MEDIA EFFECT |
BERNARD BERELESON, PAUL LAZARSFLED |
24 |
SPIRAL OF SILENCE |
ELISABETH NOELLE-NEUMANN |
25 |
TECHNOLOGICAL DETERMINISM |
MARSHALL MC LUHAN |
26 |
TELEVISION VIOLENCE |
ALETHA HUSTON |
27 |
THEORIES OF MEDIA CONTENT |
BERELSON |
28 |
TWO STEP FLOW |
PAUL F. LAZARFELD |
29 |
USES AND GRATIFICATION |
ELIHU KATZ, JAY G. BLUMLER, MICHAEL GUREVITCH |